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Resolutions: 755

Resolution Number

755 

Resolution Subject

Expressing intent to expend funds in preparation for capitalizing on the impact of the 2015 U.S. Open

Date Adopted

4/14/2014 

Repealed By

 

Amended By

 

Resolution

RESOLUTION NO. 755 

 

A RESOLUTION OF THE CITY OF UNIVERSITY PLACE, WASHINGTON, EXPRESSING INTENT TO EXPEND FUNDS IN PREPARATION FOR CAPITALIZING ON THE IMPACT OF THE 2015 U.S. OPEN TO BE HELD AT CHAMBERS BAY GOLF COURSE

 

 

WHEREAS, Chambers Bay Golf Course in University Place will be hosting the U.S. Open in 2015; and

 

WHEREAS, this international event will bring attention and focus to University Place; and

 

WHEREAS, the City Council has appropriated $50,000 to be spent in 2014 on activities designed to capitalize on the impacts of this significant event; and

 

WHEREAS, the City Council has directed staff to coordinate and implement a plan that will result in the following outcomes:

·         Expand UP's visibility in regional and national markets

·         Highlight Chambers Bay as a "must see" destination as part of South Puget Sound tourism itinerary

·         Create a long-lasting positive image for the City of University Place as a friendly and welcoming community

·         Strengthen a positive identity for the City of University Place as a "host city"

·         Increase tourist dollars; and

 

WHEREAS, the following strategies and associated 2014 activities have been identified as an appropriate way to achieve the desired outcomes:

 

Branding/Welcome as Host City

Contract with Rusty George Creative

U.S. Open City Signage Conceptual Development and Signage Design

 

 

$15,000

 

 

Study and understand the regulatory role of the City,

including the potential for new or amended ordinances

 

$26,000

 

 

Contract with Copywriter to write publish ready stories

Stories will be placed on an on-line press kit located on the City’s webpage

 

$3,000

 

 

Develop and print a University Place Food and Services guide

Guide will be included in packet given to 2015 U.S. Open volunteers and workers

 

$4,000

 

 

Regional Partnership Strategies

Marketing at the February 2014 Go West Summit

 

$2,000

 

NOW, THEREFORE, BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF UNIVERSITY PLACE, WASHINGTON, AS FOLLOWS:

 

            Section 1.      Approval of Work Plan.  The identified work plan and strategies are approved for staff implementation.

 

            Section 2.      Activity Expenditures.  The activity expenditures identified are approved by City Council to be made from the appropriated 2015 U.S. Open account.

 

Section 3.      Effective Date.  This Resolution shall take effect immediately upon its adoption.

 

            ADOPTED BY THE CITY COUNCIL ON APRIL 14, 2014.

 

 

 

                                                                                    _____________________________________
Denise McCluskey, Mayor

 

ATTEST:

 

 

                                               

Emelita Genetia, City Clerk

 

APPROVED AS TO FORM:

 

 

                                               

Steve Victor, City Attorney  

 

 

Council Minutes

Special Meeting Minutes-20140414-0827 

ResolutionID

Resolution:755-19020124-755 
Attachments
Content Type: Resolution
Created at 4/17/2014 9:34 AM  by Emelita Genetia 
Last modified at 5/20/2014 8:58 AM  by Emelita Genetia